PRESS PASS Application
Welcome to the MADRID GAMES WEEK 2018 Press Pass Application service
You can use this service to register as a media professional to attend MADRID GAMES WEEK 2018. To do so, you must fill in the following information that will be assessed by the IFEMA Communication Department. If your application is accepted you will receive a reply within the next few days, and your press pass will be sent to you by email.
While signing up, please remember not to use a generic email address from your media organisation or one that has already been used by a colleague, as the system automatically eliminates duplicates.
YouTubers, influencers, Twitch, Twitter and Instagram users who meet the following requirements may also request a press pass:
Thematic specialisation in videogames, technology, manga/anime or interactive leisure.
Single account with a minimum of 25,000 subscribers (YouTube/Twitch), 30,000 followers (Twitter), Instagram (20,000 followers)
The account must be at least one year old.
Quality content, which must be compatible with the playful, universal spirit and the promotion of leisure and culture that drives the event.
All requests that do not meet these requirements will be denied. If an applicant meets the user/follower volume requirements we will assess the request even if the account seniority requirement is not met.d.
The following will not be allowed:
Reconsideration of refused applications. If an application is refused the user will be informed of the reasons why the application was not accepted.
Accounts with fake followers or bots. These will be refused automatically.
Processing this application does not imply automatic confirmation. Your application must be validated. If you do not meet the validation requirements, you will be informed.
The deadline for processing online applications is 10 October 2018.
Press registration form
Frequently Asked Questions
HOW DO I REGISTER FOR A PRESS PASS?
Go to the Press Registration Form and log in.
Once you have an active username and password you will be able to access the form and enter your professional registration details.
The username and password system allows you to access your information easily at any time, so you can check, update, and edit your details.
WHAT ARE MY ACTIVE USERNAME AND PASSWORD AND HOW DO I GET THEM?
You can use your active username and password to apply for press passes for different IFEMA trade fairs.
I AM ALREADY REGISTERED BUT I WOULD LIKE TO EDIT MY DETAILS. WHAT SHOULD I DO?
If you would like to update your professional details, please go to the fair registration page, insert your Internet Username and use the form provided to modify your details.
CAN I USE MY PASS EVERY DAY OR ONLY ON A CERTAIN DAY?
All approved press passes will grant you access to every day of the event, so you can cover all activities, or just the ones that interest you most.
CAN I LEND MY PASS TO SOMEONE ELSE?
No, passes are personal and non-transferable.
HOW WILL I KNOW IF MY APPLICATION HAS BEEN ACCEPTED?
We will send you an email once we have considered your application. With so many applications to process and consider, it may take some time for us to get back to you. Please be patient, as we have a lot of applications to deal with.
HOW DO I COLLECT MY PASS?
If your application is approved, you will receive an email a few days before the trade fair with your digital press pass for you to print out and use to access the trade fair..
CAN I APPLY FOR PASSES FOR MY COLLEAGUES?
No. Each member of your team must apply for their own pass.
CAN I STILL GET A PASS ONCE THE APPLICATION DEADLINE HAS PASSED?
The deadline for online press pass applications is 8 pm on 16 October 2018. From that date on media professionals can obtain passes during MADRID GAMES WEEK, from the Press Registration Desks in HALL 12 at IFEMA. To do so, you will need to show your press card. If you do not have a press card, you will need a letter from the person in charge of your media organisation requesting your pass. You will be required to show personal ID in both cases. These passes will not be given to media professionals working in administrative, commercial or advertising departments.
WHAT IS THE REGISTRATION DEADLINE?
The online registration deadline is 10 October 2018